Healthcare accounts for 18% of the US economy.
Centers for Medicare & Medicaid Services. “National Health Expenditure Accounts (NHEA) - Historical). December 6, 2016.
The single biggest cost impact is disengaged patients: they cost 25% more to care for than engaged patients.
Accenture Consulting. “Losing Patience: Why Healthcare Providers Need to Up Their Mobile Game.” 2015.
65% of patients feel their providers could do a better job of engaging them.
CDW Healthcare. “Patient Engagement Perspectives Report.” 2016.
"Conversational-AI first" will supersede "cloud-first, mobile-first" as the most important imperative for the next 10 years.
Gartner. “Conversational AI to Shake Up Your Technical and Business Worlds.” September 30, 2016.
75% of patients are nonadherent to their care plans.
PhRMA. “Improving Prescription Medicine Adherence Is Key to Better Health Care.” 2011.
Patients aren’t engaged - it’s costing us $33B each year.
Goldman Sachs Equity Research. “The Digital Revolution comes to US Healthcare - Technology, incentives align to shake up the status quo.” June 29, 2015.
There are 145,000 mobile health apps on the market.
Research 2 Guidance. “mHealth App Developer Economics 2016.” October 2016.
Mobile time is consolidating, with 88% of time spent in five mobile apps.
Forrester Research. “Your Customers Will Not Download Your App.” June 2015.
90% of an app’s users disappear 30 days after download.
Quettra Mobile Intelligence. “New data shows losing 80% of mobile users is normal, and why the best apps do better.” 2015.
They aren’t only messaging friends and family - 65% also want to message businesses.
Kleiner Perkins Caufield & Byers. “Internet Trends Report.” 2016.
Bots will automate $65B of consumer engagement by 2020.
McKinsey & Company, US Office of Personnel Management & BI Intelligence. “Potential Annual US Salary Savings Created by Chatbots.” July 2016.
30% of scheduled procedures are unsuccessful.
LifeLink Research. “Quantitative and Qualitative Customer Benchmarking on Lab Procedure Success.” April 2017. For additional reading, see: HHS Public Access. “Reducing Appointment No-Shows: Going from Theory to Practice.” 2014. Physicians Practice. “Stop Losing Money on No-shows.” 2009.
92% of patients never make it past the hospital home page.
MarketingSherpa. “Marketing Research Chart: Average website conversion rates, by industry.” October 2012.
75% of patients don’t understand their care plans at discharge.
American Journal of Surgery. “Readability of discharge summaries: with what level of information are we dismissing our patients?” March 2016.
Reps have less access to HCPs than ever before.
ZS Associates. “Pharmaceutical Practice - Access Monitor. ”2014.
26% of patients prescribed a drug never successfully fill it at the pharmacy.
GSW Health - Health Experience Project. “Designing the 2015 Pharmaceutical Sales Rep Experience.” 2013. Biotechnology Healthcare. “The 3.3 Percent Rx Dilemma.” 2011.
30% of patients drop out of trials after enrolling.
Forte Research. “Retention in Clinical Trials - Keeping Patients on Protocols.” June 1, 2015.