Citations

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Healthcare accounts for 18% of the US economy.

Centers for Medicare & Medicaid Services. “National Health Expenditure Accounts (NHEA) - Historical). December 6, 2016.

The single biggest cost impact is disengaged patients: they cost 25% more to care for than engaged patients.

Accenture Consulting. “Losing Patience: Why Healthcare Providers Need to Up Their Mobile Game.” 2015.

65% of patients feel their providers could do a better job of engaging them.

CDW Healthcare. “Patient Engagement Perspectives Report.” 2016.

Why chatbots

"Conversational-AI first" will supersede "cloud-first, mobile-first" as the most important imperative for the next 10 years.

Gartner. “Conversational AI to Shake Up Your Technical and Business Worlds.” September 30, 2016.

75% of patients are nonadherent to their care plans.

PhRMA. “Improving Prescription Medicine Adherence Is Key to Better Health Care.” 2011.

Patients aren’t engaged - it’s costing us $33B each year.

Goldman Sachs Equity Research. “The Digital Revolution comes to US Healthcare - Technology, incentives align to shake up the status quo.” June 29, 2015.

There are 145,000 mobile health apps on the market.

Research 2 Guidance. “mHealth App Developer Economics 2016.” October 2016.

Mobile time is consolidating, with 88% of time spent in five mobile apps.

Forrester Research. “Your Customers Will Not Download Your App.” June 2015.

90% of an app’s users disappear 30 days after download.

Quettra Mobile Intelligence. “New data shows losing 80% of mobile users is normal, and why the best apps do better.” 2015.

They aren’t only messaging friends and family - 65% also want to message businesses.

Kleiner Perkins Caufield & Byers. “Internet Trends Report.” 2016.

Bots will automate $65B of consumer engagement by 2020.

McKinsey & Company, US Office of Personnel Management & BI Intelligence. “Potential Annual US Salary Savings Created by Chatbots.” July 2016.

Healthcare Providers

30% of scheduled procedures are unsuccessful.

LifeLink Research. “Quantitative and Qualitative Customer Benchmarking on Lab Procedure Success.” April 2017. For additional reading, see: HHS Public Access. “Reducing Appointment No-Shows: Going from Theory to Practice.” 2014. Physicians Practice. “Stop Losing Money on No-shows.” 2009.

92% of patients never make it past the hospital home page.

MarketingSherpa. “Marketing Research Chart: Average website conversion rates, by industry.” October 2012.

75% of patients don’t understand their care plans at discharge.

American Journal of Surgery. “Readability of discharge summaries: with what level of information are we dismissing our patients?” March 2016.

Pharma

Reps have less access to HCPs than ever before.

ZS Associates. “Pharmaceutical Practice - Access Monitor. ”2014.

26% of patients prescribed a drug never successfully fill it at the pharmacy.

GSW Health - Health Experience Project. “Designing the 2015 Pharmaceutical Sales Rep Experience.” 2013. Biotechnology Healthcare. “The 3.3 Percent Rx Dilemma.” 2011.

Research

30% of patients drop out of trials after enrolling.

Forte Research. “Retention in Clinical Trials - Keeping Patients on Protocols.” June 1, 2015.