News

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October 17, 2018

Generational Innovation in Healthcare — The Boomers and Beyond

Baby Boomers and Generation X, next in line to become the heavy users of healthcare, are IT literate and will embrace and expect innovation from their providers.

October 17, 2018

Why All the Big Talk About AI and Chatbots in Healthcare?

With margin-pressure, patient attrition, and dwindling census numbers all top-of-mind, leading CFOs are turning to the retail sector for an engagement tool -- Artificial Intelligence (AI) chatbots.

October 10, 2018

Digital Conversations Podcast: Patient Engagement Priorities — The Multimillion Dollar Emergency Department Opportunity

In this episode, Greg Johnsen and Greg Kefer discuss the significant value potential of focusing patient engagement technology investments to improve the emergency department experience.

September 20, 2018

Blog: Four Reasons Why Keeping Patients in the Dark is Such a Bad Idea for Hospitals

Consumers expect a high level of IT capability for most of their commercial experiences. Service and retail businesses have been dealing with this for decades. Now it’s time for the healthcare industry to catch up, or pay a steep price moving too slowly.

September 12, 2018

Digital Conversations Podcast: Advocacy, Reviews and the Era of Consumerism in Healthcare

In this episode, Justin Mardjuki and Greg Kefer discuss recent research into hospital peer review performance and some of the opportunities to improve.

September 4, 2018

Why Value-Based Programs Aren’t Catching On Faster

Still, the transition is inevitable, and the more challenging the environment, the more urgent it will be for providers to be able to work top-of-license and provide high-value clinical care that patients can recognize and appreciate.

August 28, 2018

Digital Conversations Podcast: The Rise of the Chatbots in Healthcare

Chatbots are changing the way people engage with technology. In this episode, Greg Johnsen and Greg Kefer describe bot technology, how it works, and where it is impacting the customer experience across healthcare.

August 16th, 2018

Blog: The Emergency Department referral problem: “Follow up with your doctor” isn’t cutting it.

It’s this tailored, high-touch experience, replicated across thousands of patients, that will help hospitals transform populations of patients lost to follow-up into highly engaged, loyal patients.

August 8th, 2018

Blog: Patients are consumers. Let’s treat them like it.

If hospitals want to win in today’s consumerized, value-driven world, a premium, personalized digital presence is table stakes.

July 31st, 2018

Digital Conversations Podcast: Patient Engagement and Conversational Technology

In this episode, Greg Kefer and Greg Johnsen discuss the emerging trend of mobile, conversational technology and how this is changing the way patients will interact with healthcare providers.

July 24th, 2018

Blog: Want to Deliver on the Promise of Digital Health? Think Like a Consumer and Move Beyond the App

Hospitals should look to other service industries and leverage the lessons they’ve learned to engage their consumers at scale, on mobile. While some companies are finding success with app-only strategies, many leading companies are now meeting their customers where they spend most of their mobile time: message-based channels.

July 19th, 2018

Using Chatbots For Potentially Life-Saving Communication

As technology continues to venture its way into the health sector, there seems to be less person-to-person contact in guiding patients back to health. With the increase of technology, patients can now receive health notifications at the click of their fingertip. CareThrough, a healthcare service provider, is joining the technology realm by implementing LifeLink’s AI chatbot for their patients.

July 17th, 2018

Blog: Launching a Patient Engagement Initiative? Start in the Emergency Department.

Today, hospitals find themselves in a situation where they must compete for patients and revenue. Nailing the Emergency Department experience is a marketing opportunity.

July 9th, 2018

Blog: Customer-Centricity - What Lessons can Healthcare Learn from Retail?

There is a level of DNA that gets built around the customer that begins with marketing awareness and then continues through shopping, the purchase, and then on to continuous engagement that’s designed to drive repeat purchases and peer endorsement. This is where healthcare is headed.

June 12th, 2018

Q&A: Are chatbots the answer to healthcare improvements?

Technology is finding new ways for healthcare to be more seamless for patients and clinicians. This means many companies are turning to and creating chatbots to help assist their clients and patients...

June 10th, 2018

Blog: Conversational AI in Healthcare - We've Talked the Talk, now let's Walk the Walk

There is also a tremendous patient engagement opportunity with AI. Trzinski added, “What’s driving a lot of it is we’re at this tipping point where patients need to be empowered as consumers and are looking for a retail-like experience.”

May 17th, 2018

LifeLink partners with CareThrough to provide high-touch, personalized patient navigation services

“Pairing mobile technology with care navigators helps providers achieve value-based care goals in this new era of the digitally-connected consumer. Our partnership with LifeLink ensures providers can jump the curve to high quality patient engagement and outcomes at scale.” said Dr. Michael Murphy, CEO of HealthChannels.

May 17th, 2018

Blog: A Mobile Strategy for Patient Engagement — There’s Not an App for That

After a successful download of an app, an IT executive may declare victory, but it’s not. In healthcare, an app download is the equivalent of reaching a website home page.

May 5th, 2018

Blog: What can hospital Yelp reviews tell us about the patient experience?

The explosion of online health information has transformed us from passive consumers of care services to active purchasers making empowered purchase decisions.

March 8th, 2018

LifeLink selected by leading cancer centers for major BRCA genetic study

“The BFOR trial seeks to establish a better care management model that enables individuals with heightened risk to gain the genetic insights to take charge of their health.” said Yuri A. Fesko, MD, Medical Director, Oncology, Quest Diagnostics.

March 8th, 2018

23AndMe at-home cancer test: Should I take it? A cancer doc weighs in.

“Genetics needs to be more available to more people. That is clear to all of us. It’s just a matter of people understanding what they’re signing up for and making sure there’s not a misunderstanding or people are not being misled into thinking they don’t have any risk.” — Huma Rana, clinical director for cancer genetics and prevention at the Dana-Farber Cancer Institute, Massachusetts.

March 7th, 2018

You Can Now Order an At-Home Genetic Test for Breast Cancer. But Should You?

“This is not recreational genomics.” — Dr. Kenneth Offit, MD, MPH, Memorial Sloan Kettering Cancer Center, New York City

March 7th, 2018

23andMe Kits Now FDA-Approved as a Genetic Test for Breast Cancer — But Is it Truly Accurate?

“The Food and Drug Administration (FDA) approved the first at-home genetic test for breast cancer genes, opening the door to the next stage in personalized DIY medicine. But how reliable — and how useful — are the results going to be?”