LifeLink Cookie Policy

Effective Date - January 1, 2020

 

This LifeLink Cookie Policy explains how LifeLink (“LifeLink", "we", "us", and "ours") use cookies and similar technologies to recognize when you visit our Sites, such as www.lifelink.com ("Site"). It explains what the technology is and why we use them, as well as your rights with respect to cookies.

 

Cookies Explained

Cookies are small data files containing small amounts of information that are placed on your computer or mobile device when you visit a Site. Cookies remember things about your visit to our Site, such as your preferred language and other choices/settings and generally make the site easier to use. They can also be used for relevant advertisements.

There are various types of cookies that may be applicable.

 

Why Do We Use Cookies And/Or Their Functional Equivalents?

We use cookies for several reasons. Some cookies are required for technical reasons in order for our Sites to operate, and are referred to as "essential" or "strictly necessary" cookies. We use these essential cookies to:

Other cookies remember information about your browser and your preferences. For example, cookies help us remember your preferred language or the country that you are in. We can then provide you with content in your preferred language without having to ask you each time you visit our Sites.

Cookies also enable us to track and target the interests of our users to enhance the experience on our Sites. For example, these types of cookies help us test different versions of our Sites to see which particular features or content users prefer.

To help us better understand how people use our Sites, certain third parties serve cookies through our Sites for advertising, analytics and other purposes. This is described in more detail below. We don’t release the information collected from our own cookies to any third parties, other than to our service providers who assist us with cookie activities.

The specific types of cookies served through our Sites and the purposes they perform are described in the table below:

 

Cookie Table

Types of Cookie Use of Cookies Who Serves These Cookies on Our Site?
Strictly Necessary cookies: These cookies are strictly necessary to provide you with services available through our Sites, to analyze traffic and to use some of its features, such as access to secure areas. We use Strictly Necessary cookies to:
  • Identify you as being logged in to the Site and to authenticate you
  • Connect you to the right services on the Site
  • For security purposes

  • Although some features may be compromised if disabled, the Site may still have functionality
LifeLink

Auth0 is the service provider we use for authentication for some account types in our Sites.
Analytical/Performance cookies: These cookies track user behavior in an aggregated form, using an encoded-identification, through various systems. We use these Analytical/ Performance cookies to:
  • Track user behavior using an encoded-identification, through various systems without the use of cookies.
  • Carry out web analytics and provide statistics on how the Site is used
  • Provide feedback to affiliated entities that a Site visitor also visited their site
  • Obtain data on the number of users of the Site that have viewed a product or service
  • Help us improve the Site by measuring errors that occur
  • Test Site designs
Google Analytics – LifeLink chatbot & marketing site usage tracking

*Note: LifeLink may, when requested by a LifeLink customer, also configure analytic tools for our customers, e.g. Google Analytics (including DoubleClick) and/or Facebook tracking tools to enable the customer to track the flow of traffic from and/or back to their website(s).

Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the U.S. In case of activation of IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the E.U. as well as for other parties to the Agreement on the EEA. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the U.S. On behalf of the Site, Google will use this information for the purpose of evaluating your use of the Site, compiling reports on your activity for us and third parties who help operate and provide services related to the Site. Google does not associate your IP address with any other data held by Google.
Targeting cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Although we do not display advertising on our Sites, we may use cookies for targeting advertising to you through 3rd party services after you leave our site. Google Analytics – Advertising retargeting

 

Other Tracking Technologies (Web Beacons)

Cookies are not the only way to recognize or track visitors to a Site. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party Site, to improve site performance, and to measure the success of email marketing campaigns. We use web beacons as part of the LifeLink usage tracking technology. Although third party services receive anonymized data, We retain the ability to re-connect usage to other user data We store for debugging purposes. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

 

Flash Cookies and Local Shared Objects

While we do not use Flash cookies, our Sites may also use HTML5 local storage capabilities (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations. Because web browser configurations differ in the way they accept or reject LSOs, and the storage location depends on the operating system, we recommend that you follow the guidance for their removal from your web browser and operating system provider.

 

Targeting Advertising

Third parties may serve cookies through our site on your computer or mobile device for advertising. These companies may use information about your visits to this and other Sites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished through cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable LifeLink or third party service providers to identify your name, contact details or other personally identifying details unless you choose to provide these.

Please note that to the extent advertising technology is integrated into our Site, you may still receive advertising content even if you opt-out of targeted advertising. In that case, the advertising content will just not be tailored to your interests.

 

How Can I Manage or Disable Cookies?

You can disable certain tracking as discussed in this section. For Strictly Necessary and Functionality cookies which are essential to our Site and which are required in order to deliver the Site to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below.

For all other cookies, web beacons and LSOs, we require your consent. You have the right to decide whether to accept or reject cookies. You may refuse cookies on LifeLink’s Sites by following the instructions below. Some third parties allow you to refuse their cookies universally by using the following opt-out links: http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

You can set or update your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site may be restricted and/or have limited functionality. You should visit your browser's help menu for more information (web browser controls vary from browser-to-browser).

You may refuse the use of these Google Analytics cookies by selecting the appropriate settings on your browser as discussed in this policy. However, please note that if you do this, you may not be able to use the full functionality of the Site. You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB or here. Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.

Generally speaking, most advertising networks offer you a way to opt out of targeted advertising. This opt out function relates to a device or browser and you must opt out on every device and in every browser used. Please note that tools may use so-called opt out cookies in order to remember your objection. Additionally, you can generally avoid the creation of usage profiles by deactivating cookie usage.

Google Ads is provided by Google LLC located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Find further information on this tool here. You may object to the collection or processing of your data by this tool by contacting Google using the contact form.

If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

 

Policy Updates

LifeLink has the discretion to update this Cookie Policy at any time. If and when LifeLink does so, LifeLink will post a notification on the LifeLink website at LifeLink Policy Updates. LifeLink encourages you to frequently check this page for any changes to stay informed about how LifeLink uses cookies.

 

Contact

If you have any questions about our Cookie Policy, please contact us at compliance@lifelink.com. For more information about how LifeLink protects your privacy, please review our Privacy Policy. You can also reach LifeLink at:

Compliance Officer

LifeLink.com, Inc.

1625 Clay Street, 3rd Floor

Oakland, CA 94612

compliance@lifelink.com

+1.510.543.1633